Meet The Team!

Anamil Tech was founded in 2012, when Dr. Sarah Faisal Al Saud went looking for a fun, safe app for her children that would support language learning in her mother tongue, Arabic. She couldn’t find an app that was engaging and age appropriate, so she decided to create her own.

Today, Anamil Tech is a small and growing award winning digital media team, passionate about children and learning through play.


Sarah Faisal – Founder

Dr. Sarah Faisal Al Saud is Anamil Tech’s founder and managing director, as well as a mother, entrepreneur and academic. Her PhD in Human Computer Interaction looking at how technology can be designed to be as useful and usable as possible, inspired her work on the Pacca Alpaca brand. Dr Al Saud is also Pacca Alpaca’s Arabic Language Consultant.


Nicole Seymour – Creative Director & Executive Producer 

Nicole oversees all content development and digital media production. Her experience working with brands like Disney, BBC and Lego, and the phenomenal success of The Lingo Show on CBeebies which she created and produced, make her the perfect fit for Anamil Tech!

Since being introduced to the world of alpacas, Nicole has not only fallen in love with them but is very keen on adopting one of these fluffy fellas. However, she’s not sure her two cats, and Lords of the manor Marti and Cosmo, would agree…


Stephen Edwards – Commercial Director

Stephen is our Commercial Director, taking care of the business of promoting and licencing Pacca Alpaca.

Growing up in West Africa, Stephen understood the need for language and cultural learning from an early age, and believes that Pacca can play an important role in spreading the message. After 35 years in the world of business software, he finds the creative and educational app world fascinating, if a little kooky…!


Complete Control – Creative / Art / Development

The lovely, talented team at Complete Control helped bring to life Sarah’s original vision of introducing Pacca Alpaca to children in an enriching digital experience. They’re a multi BAFTA winning agency and love nothing more than producing products that entertain, engage and educate children.


Production Team

Language Learning and Educational Consultants